In Korean, how you say something matters just as much as what you say. Let’s break down the two ways Koreans speak: polite-존댓말[jon-daen-mal] and casual-반말[ban-mal]. Gwanghwamun Square with the statue of King Sejong, creator of Hangeul 1. What is 존댓말 (Polite Speech)? • 존댓말 [jondaenmal] is the polite and respectful way to speak. • You use it when talking to: Older people Strangers Teachers Yo..